Gamer Hate

Belligerently lacking in remorse.

Wednesday, February 27, 2008

Sony
Confidence or Arrogance?

So the PS3 seems to finally be taking an upswing. Largely I think this was due to Sony’s silence as opposed to some change in how they were dealing with the public. Their commercials have been nothing short of surreal creepy stupidity, with even their latest endeavors making me wince with their bizarre styling and wannabe Rock Star mentality. Are we supposed to think the PS3 will make us EXTREME!? Perhaps the 3 in PS3 is actually meant to be a backwards E in 31337 speak representing how extreme they really are.

Who really cares though? They’ve got a few good games coming, some are exclusive and Blu-Ray has apparently won the High Definition DVD war. Kudos to Sony.

Yet I still find them distasteful and ultimately evil as a corporate entity. It has a lot to do with how they’ve treated consumers in the past. Their displeasure at people not liking the square button sticking on the PSP made them go back to the drawing board. So they could think of the perfect phrase to tell consumers that they were morons. Here is what they said:

“There may be people that complain about its usability, but that’s something which users and game software developers will have to adapt to.”

That’s pretty messed up.

Then they basically declared that the PC was dead when they said:

“The PlayStation 3 is a computer. We do not need the PC.”

Hilarity in and of itself, but that was made even funnier by their next lie. They wanted us to believe that their product was flying off shelves and people everywhere were unable to find it, when anyone could see that there were plenty of PS3s in pretty much every store that carried them.

Now they want us to believe that they’ve changed. They’re not arrogant, they’re just confident and we’ve all got it wrong. In the latest issue of EGM I’ve read an interesting interview with Peter Dille (the VP of marketing for SOE America). In his concluding statements he says the following:

“I think our attitude has always been one of confidence, and that hasn’t really changed as we sit here in January of ’08.”
-Peter Dille

You know, it’s funny, I don’t think you’ve changed either Sony, and what’s so damned funny about it is that the rest of the interview showcases exactly why you haven’t changed. You may call it confidence, but I don’t think anyone can interpret the things you’ve said as anything but arrogance. Where to begin…

In response to the interviewer’s first question (“Doesn’t the Wii’s success validate going in a less-pricey, less technical direction with hardware?”), Peter says this:

“…some of these guys- to use a metaphor- they were stepping out on us and having a bit of an affair with the Wii. It’s a great way to tide them over before they have to make that commitment to a next generation system.”
-Peter Dille

Impressive Peter… So not only is the Wii an archaic and silly toy, the people who enjoy playing with their Wii are apparently only temporarily stepping away from your fold. They will soon come back with smeared lipstick and a mild STD to suck at the massive cock of Sony’s hardware. I hate to tell you this, but a lot of the gamers who enjoy the Wii have NO INTEREST in your overpriced hardware. They don’t need Blu-Ray, and they don’t need your 6 million dollar games (of which we haven’t seen anything really spectacular yet). The people who went to the Wii aren’t cheating on you, they’re giving you the finger using their Wiimote.

Then he goes on to say:

“I think whether motion control is a long-term trend remains to be seen.”
-Peter Dille

I’m practically speechless (hah). The Wii has mopped the floor not just with Sony, but with pretty much everyone. The Wii is THE TOP DOG! The people have spoken and motion control is a fun and innovative tool that allows people to play games in a more accessible than normal way. Not only is he displaying arrogance about what the game market is pretty much screaming in his ear, he’s basically telling the consumers that he doesn’t care what they want, Sony is going their own way. Sadly they have enough money to buy their way to the top and that’s exactly what they’re on track to doing…

Of course what we’re forgetting is that Sony does have a meager form of motion control on their machine, it’s the Six-Axis. When asked about the lack of Sixaxis support in most games and the abysmal game Lair:

“Lair was a good one as well. It didn’t review particularly well, but I don’t think that had anything to do with the Sixaxis.”
-Peter Dille

NOTHING TO DO WITH THE SIXAXIS?! Are you freaking kidding me? I don’t recall reading a single solitary review that didn’t state something similar to: Had this used conventional controls I might have enjoyed it a lot more, but the requirement of the Sixaxis made it frustrating as fuck! Lair’s failure had EVERYTHING to do with the Sixaxis, but leave it to Sony to not own up to their mistakes (they’re the ones who made the developer put in the Sixaxis and wouldn’t let them have alternative control schemes). So we complained about the Sixaxis controls and basically told Sony we hate it, what does good old Pete think about that?

“I think sometimes gamers are a little bit impatient and don’t understand how game companies make the products that come to market – understand the lead times that are required.”
-Peter Dille

There Sony goes again. Insulting their own consumer base. Now we’re too impatient and too stupid to understand how games are made. Yes, it’s now OUR fault that the Sixaxis has been an utter failure thus far. We were the ones who put the gun to Sony’s head and said: You better make Lair FORCE SIXAXIS CONTROLS and release it way before they’ve been polished. That’s how dumb we are. Damn consumers, always ruining games and new control schemes…

“I think we get painted a lot as a company that doesn’t listen or is arrogant.”
-Peter Dille

Are you really surprised Peter? Clearly Sony hasn’t been listening, and throughout your interview I saw nothing but echoes of Sony’s past arrogance. Yet, you give the best answer as to why you’re painted by consumers as deaf and arrogant when you say this:

“I can assure you that we don’t approach the market by paying too much attention to what our competition is doing. We’ve got our own plans. We’ll execute that plan and we’re very confident in it.”
-Peter Dille

You just said it yourself… You don’t watch the competition. You aren’t listening to consumers. Sony has its own plans and come hell or high water, they’re going to execute that plan no matter what anyone says or thinks. You don’t care about the consumer’s thoughts, and whenever you respond to us, it’s with disbelief that we could be so stupid as to not understand your ingenious designs.

Well, that’s bullshit. The truth is the only reason you have suceeded and the only reason you will ever succeed is because you have the money to buy a superior position and push your technology and platform. I eventually plan to buy a PS3, not because of your marketing (which is freaking awful, they should fire you immediately Peter), but because I do want a high definition DVD player, and the PS3 is the cheapest one on the market. Eventually there might even be games I want to play on your damn machine, but you never won me over with your “confidence.” In fact, if it weren’t for how arrogant you are, I might have bought a PS3 a while ago, but your demeanor as a company just sickens me and makes me want to see you fail with every fiber of my being.

I hope you fail… But yes, I’m still buying your damn PS3.

posted by CommanderHate at 2:03 am  

1 Comment »

  1. “I hope you fail… But yes, I’m still buying your damn PS3.”

    That’s exactly what I said.. And did…

    Still.. Little Big Planet seems too cool to pass up…

    Comment by Kohyunu — March 21, 2008 @ 10:04 pm

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